Attracting advertisers is a crucial step in the survival of a website if you are depending on the funds to keep your site up and running. When it comes to the World Wide Web advertising is an almost unlimited resource when it comes to the amount of views one advertisement can receive. It is because of this that companies are looking to the web in order to increase the popularity of their products or services. When starting up your own website their are several steps you can take in order to increase your potential to attract advertisers and at the same time help promote your own site.1. Market Your Website. Before anything you need to make people aware of your website. It would be quite difficult to sell companies to advertise on your site if no one is aware of your site in the first place. In order to do this you must promote your site to the Web and its audience. Once this is done companies will be more willing to advertise on your site since your site already has a steady inbound traffic of viewers.2. Sign up with an Affiliate Program. Affiliate programs are the easiest way to attract advertisers to your website and at the same time make a little money. These programs allow you to get paid by referring customers to another site that offers services or products. These affiliate programs are perfect for small websites or Blogs that have just started up and want to get their name out there. Once you have these ads placed on your site it will attract other Advertisers because they will know you are willing to advertise on your site.3. Offer Advertising Space. Another good way to attract advertisers is to have a spot on your website that shows visitors you are excepting advertisements. This is usually done by placing an “Advertise Here” banner or image on some of your pages to your website. Be careful though because you don’t want to overdo it by placing them all over each page to where it renders the appearance or content of that page. One per page is plenty to let them know you are willing to accept advertising on your site.4. It does not hurt to ask. If your website is new to the internet it would not hurt to email companies that you think may benefit from advertising on your website. If anything it will help get your websites name out there to the public and attract new visitors. If you do this make sure you let them know in the email what your site is about and how their business can profit from advertising on your website. Be sure to also give them a link to your main page so they can view your site and see it for themselves.TipsBe prepared. If you are trying to attract advertisers you need to be prepared and look professional. Go ahead and have the information needed for companies to advertise with you. An example of this may be advertising prices and spaces available for your website, and the payment type and process you prefer for advertisements n your site.Do your research. It is up to you to decide who advertises on your website. If you want to have an honest and helpful reputation amongst your visitors and other websites, you need to make sure the advertisers’ you are doing business with have the same morals and values as you. Putting other companies advertisements on your site is the same as recommending that company so know their information before you commit.
The main reason why a businessman will advertise is because they want to attract customers to their business. These customers will purchase from the business and increase the business’s output at the end of the financial year. Online advertisement is what many businesses are using these days because it is enabling them to target a wider market thereby they stand higher chances of getting many clients than when they do offline advertisements. But the main concern that these businessmen have is, “is online advertising effective?” This is the question they need answers to if they are to continue advertising their businesses and products or services online.Online advertising is effective in the sense that it provides real-time access to the advert. Advertisements over the internet will always be there for as long as the advertiser is paying for the advertisement. This means that potential clients will have enough time to see the advertisement even if they will take a long time after the advertisement will be aired. This is quite effective in targeting the desired clients because even after sometime, the potential clients can always see the advertisement and if they are still interested, they will always come to purchase.If ‘is online advertising effective’ is your kind of question before you start advertising, you need to note that there will be no other advertising method that will target many clients at the same time as online advertising. With so many people using the internet today, it is possible that so many people will be able to view your advertisement over the internet than if you did it offline. This may work to your advantage in bringing more new clients to your business at the same time. Remember, an advertisement will bring clients to you but the products you are dealing with, or the services will keep the clients coming back for more. That is why you need to work on the quality of your products as well. Concentrate on the feedback you are getting form the clients in order to adjust your products and services accordingly.The good thing about online advertisements is that they will work even if they take a short period of time. So many people have an access to an internet and they access the internet every second of the day. Chances of these people seeing your advertisement are high especially a few days after the advertisement has been launched. Therefore, whether it will take a long or short time, the results will still be yielded. Again, online advertisements are cost friendly and the cost does not determine their effectiveness. This means that even a cheap advertisement may yield good results if at all the advertiser has used the correct strategy. Is online advertising effective now? You should be able to answer this by now.
Online advertising is all around us. Sometimes it’s discrete, and sometimes it’s in your face. Sometimes it’s helpful, and sometimes it’s annoying. As the web continues to evolve into a completely free service, sponsored only by advertisers, so too does the integrated complexity of online advertising. The purpose of this post is to explore the art of online advertising by looking at human nature with respect to both the general public and advertisers.How did the internet evolve into a collection of free services?
In the early days of the internet, people had to pay for pretty much everything. Can you imagine having to pay for an online directory? AOL did. And they made a lot of money from it too. Paying for services like online directories was very short lived however, due to the human nature of competition. In the mid 90’s, a couple of college students created a free online directory of their favorite websites, and later added search capabilities. It was a little project called Yahoo. As other free services began to emerge in order to compete with paid services, the free services began to take over the internet, resulting in the web that we know and love today.The nature of online advertising
In one of my previous articles, How online advertisers sponsor the internet, I discussed how most of the major websites we use today are free services that earn revenue from online advertisers. That being said, it’s interesting to see how different business models support online advertising. To really understand how online advertising fits into the world wide web, it’s important to realize what the general public wants and expects out of their internet experience, and what online advertisers want and expect out of ad-driven websites.The general public, for the most part, uses the internet as a tool to find information, to be entertained, to network, and to get work done. People aren’t usually seeking to find new products and services offered by businesses. Online advertisers, on the other hand, see the internet as a portal of potential new customers. They are generally only concerned with one thing: getting people to find out about their business, and getting people to use their services or buy their products. Finally, the free websites that we use every day, like Google, YouTube, and Facebook, must somehow find a happy medium between both of these group’s desires and expectations. How do they do it?Assault Advertising
Assault Advertising is when a website aggressively forces users to look at advertisements. The most notorious example of Assault Advertising is popup ads. Fewer websites use this technique today because it usually causes new visitors to leave the site and never return. These types of websites are like radio stations that play commercials 90% of the time. Who wants to listen to that?Assertive Advertising
Assertive Advertising is a technique that websites use to promote advertisers in less aggressive ways than Assault Advertising. For example, when a page or video is loading, sometimes websites will use Assertive Advertising to show an ad while the user waits for content to load. Visitors are usually more accepting of this type of advertising because it’s non disruptive, unlike Assault Advertising.Peripheral Advertising
Peripheral Advertising is a type of advertising in which websites display both content and ads simultaneously, with the hope that users might glance at the advertisements while viewing content. This is the most common type of advertising because it’s easy to implement and usually doesn’t annoy visitors. This type of advertising is usually implemented with banners and image ads like the one at the top right of this page.Inline Advertising
Inline Advertising is the most effective and least invasive form of online advertising. This type of advertising is usually implemented with one or two links integrated within a website’s content. Google for example displays paid advertisements at the top of selected search result pages. As users search for the content they are looking for, they naturally read through the advertisements and have a very high likely hood of clicking on a link. As another example, Digg uses Inline Advertising by positioning paid Digg articles in the third slot of every Digg category page. WebKrunk also uses Inline Advertising because the end of each article leads directly into two links paid for by online advertisers.