Remember way back in science class, every year you had to come up with a new science project. You had to create a hypothesis. Then you had to conduct a series of tests to prove or disprove your hypothesis statement.Remember how fun that was?Glad it’s over with aren’t you?Well if you advertise it’s never over.In reality, all advertising is an ongoing science project. No advertising professional can be certain any advertising is going to work. They can only make an educated guess, they can only hypothesize.By definition a hypothesis is a tentative explanation for an observation, phenomenon, or scientific problem that can be tested by further investigation. This is exactly what an advertisement is.It is only proven effective and true after it has been tested to be so. Before the testing, it is only a tentative explanation and nobody knows if it will prove to be truly effective. So what can you do about it? I’m glad you asked.You must test and measure your science project…in this case, your advertising campaign. A good advertising agency will have past experience and expertise that will allow them to form more cogent hypotheses that require less testing.Testing costs money but is absolutely imperative because without it you can have no ad or campaign that is effective…unless you stumble upon it. And if that’s the case you probably aren’t even sure exactly what you did right.If you’re that great at guessing, you should buy a lottery ticket and pick one up for us too.Each ad placed must be created with metrics so it can be evaluated. Good metrics will allow you to tweak or dump the advertisements and media vehicles real time.This saves you tons of precious advertising dollars because you are positive that the copy, layout and media are dead on target and move people to take your desired action.If you aren’t testing and measuring every advertisement you roll out, you are most likely wasting your money. Advertising that can’t be directly attributed to a return on investment is a bad investment.I know, I know, but you got your name out there, right? WRONG.Jim and Travis’ small business marketing secret #4 reveals the truth about getting your name out there.
Businesses usually spend about 2 to 5% of their annual gross sales on advertisements. Some companies use the cash method yet others use the task method for determining their advertising budget. Cash method is when they use that 2 to 5% of gross sales for advertisements and task method is determined based on their past experiences.It is imperative that small businesses do not waste the small amount of money they can afford on advertisements by using ineffective marketing and advertising strategies. They have to figure out how to save money yet not compromise on the quality and reach of their advertisements. They will have to do market research, be very clear who their target market is, develop a catchy yet inoffensive way of conveying the right message to the target market, focus on the product or service they sell, and list the benefits to the customers. They have to ensure that it is done within a budget and that money is not wasted. There should also be ROI, which can be determined by tracking and analyzing results.Some Tips on How to Save Advertising Dollars for Small Businesses: Make sure that frequent small advertisements are given instead of one large rare advertisement. This has the potential to reach and register with a larger audience, as repetition is a key to successful advertisements. Target your existing customers, determine your target market and focus the advertisements on them. Instead of being vague and advertising generally, you can focus on your target customers You can do this by keeping a mailing list of all existing customers and sending them fliers and news about your service or product at least 6 to 8 time a year, making sure that they are constantly reminded of you. You can start a newsletter asking people who visit your website to subscribe to it for free. This gives you a chance to generate new leads of potential customers that you can record and use to promote your wares. This is a terrific way of tracking and focusing on your target customers. Permission-based email marketing is a very cost effective yet highly rewarding ROI. Small businesses can wait till the end of the month and then contact magazines for advertising spots that are usually given with a discount. Ask these magazines or the local radio or TV station if they would like to do a feature on your business. Try using hoardings in a less expensive slot, but be sure that it can easily be viewed by a number of people. Businesses usually try to trade or barter their products in exchange for featuring the advertisement.These are just a few tips on how to save advertising dollars for small businesses.
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The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.1. Email MarketingEmail marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.Increase your marketing results with these simple techniques which are given below:Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.2. Video AdvertisingPeople don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.3 .Guest BloggingGuest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.If guest blogging is done correctly, then you can get these benefits which are given below:• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.4. Social Media MarketingEvery small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.If you need to enhance your small business campaign, then try these methods which are mentioned below:• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback5. Live StreamingVideo live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.6. Influencers MarketingInfluencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.7. Hyper-Local MarketingHyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.