How to Setup Your Website for Direct Advertisers

There’s definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes beyond allure. There can be some significant advantages to going direct.What are the main advantages of targeting direct advertisers?

100% revenue share

Premium advertising rates
Ignoring your operating costs, the margins on your direct ad sales are 100%. That means no 30%+ kickback to Google or the other big players required. However, to be successful with direct advertisers, your ad sales are going to be primarily niche targeted.What are the caveats of selling ads direct to advertisers?The most obvious is the difficulty. Ad networks make everything seem easy. You drop in a snippet of code and turn your traffic into revenue. But selling ads direct to advertisers requires selling. The redundancy in that last sentence is on purpose.It’s about selling.That makes you responsible for a lot of tasks: Identifying advertisers, reaching out, making the sale, providing support and settling disputes. This all takes time, commitment, and skill.Getting Your Website Set Up for Direct Advertising#1. Use a Dedicated Advertising PageIf you have the traffic to even begin considering selling direct advertising, you have potential advertisers visiting your site. Thousands of major advertisers have reps scanning the web for niche advertising opps.#2. Create a Media KitYour media kit will complement your advertising page. While you’re not necessarily going to amplify your Public Relations reach, the media kit is still very helpful for potential advertisers.#3. Get Data on Your AudienceIf you really want to nail your media kit, aim for more user demographic data than:Human, aged 20 to 65, with some type of Internet connection, and likes buying stuffRemember, it’s the niche sites that break open your advertisers’ budgets. We’re going to touch on this more in the next section on pricing. For now, I want to draw your attention to Quantcast. If you run Quantcast, you’ll be collecting extensive data that helps to break down the demographic segments of your visitors.#4. Make Sure the Price is RightOftentimes, your media kit will specify your ad rates. This will be broken down for the various types of ad placements you’re offering. This is what is going to get you tracked in the spreadsheets of savvy advertisers looking for good niche sites. Just like you, they are going to be crunching numbers.#5. Grab CPM Data at BuySellAdsBuySellAds is a marketplace where some publishers sell off their ad inventory. This is a great source to find out how others in your niche are pricing their CPM traffic.#6. Choose Your Ad ServerYes, this part would be kinda sorta important. When you sell your ads, you won’t be Photoshopping and uploading them one by one. At least we sure hope that isn’t what you had in mind!You’re going to need to select an ad server. That will keep things running efficiently. However, our recommendation would be that you choose one that makes it easy to backfill your ad inventory. If you’re not selling enough direct ads, you do not want any dead air (or the digital ad equivalent).When ad spots are open, you can fill this unsold inventory with AdSense or AdX ads. Remember, selling direct doesn’t mean that you are swearing off ad networks for good. For almost all sites, the ad networks will continue to be an important component of their incoming ad revenue.#7. Go with a Modern DesignOK, in fairness we occasionally see high trafficked sites that haven’t had a design revision since say 1992. If anything is a testament to the power of great content, they are.Making sure you have a modern design ensures that you send an immediate trust signal. It says that your site is professional. But remember that they are evaluating the ad placements as well. If you have a great looking site with quality ad placement real estate, you’re going to win their business.#8. Responsive is Modern TooWe’re not here to give you a crash course on responsive design today. If you’re not already familiar with it, responsive simply means that the site adapts itself to the size of the viewing device. And if your website is somehow on the internet, we know that mobile devices like smartphones and tablets are a major component of your incoming traffic.#9. Monetize Beyond Simple Ad PlacementsSo we’re not discrediting standard ad placements. They still generate revenue. However, there are all kinds of new innovations in the digital ad space. So not only may you discover that you’ll do more revenue with them, they are going to be immensely attractive to your advertisers.

Overlay Ads

Hellobar Sponsorships

Pre-Roll Video Ads

Social Media Sponsorships

Newsletter Sponsorships

Native Advertising Articles

RSS Embedded Ads
#10. Fill Empty Inventory with “Advertise Here”Now before you take this suggestion as a command, remember that we are a continuous testing team. So this suggestion is that you try this out. What we’re looking for is its impact on recruitment of new advertisers.#11. Positive User ExperienceYou have to send the message to your prospective advertisers that you are professional. They want to know your users have a good experience. And they must have a good experience as well. It’s about the impressions you make.Are You Ready to Target Direct Advertisers?If you’ve been thinking about different ways to increase your ad revenue, going direct is one possibility. As we indicated, it isn’t for everyone. You have to have some significant established traffic to make it work.Whatever happens, as your site scales in traffic, eventually going direct is an unavoidable necessity. 30%+ ad revenue sharing to your ad networks gets very significant as your traffic grows. Just remember, if anyone asks, you didn’t hear it from us.

Basic Knowledge of Free Online Advertising and Marketing, Website Optimization and Promotions

This article provides basic knowledge about free web site advertising and marketing, beginners to expert. Internet gives us very different knowledge about website promotion and development. Approaches can be quite different; it takes time and awareness to understand the methods of online advertising and online marketing that provides us the long-term success and helps us reach our goals on the web.Why promoting a website is a must? Awareness is one of the primary reasons to advertise, because you need to make yourself visible and let others know that you exist, nobody knows about your website. Advertising is essential to every site owner on the internet. Businesses can’t sell their products and services without advertising. Site owners can’t make offers, spread the word, and provide people with information without advertising, website promotion. Advertising plays an important role in shaping the website image.Internet Advertising: The LandscapeInternet provides us with many different ad solutions, there are expensive methods, inexpensive and free methods, some are efficient others are not that efficient and some just waste our time and it is better to keep you away from them, internet is spotted. New advertising solutions are forming every day and most of them are duplicates of an existing program.Most popular advertising methods of all time have been and are search engines and web directories because they are providing to web sites the valuable targeted visitors. Search engines are the primary source for quality targeted visitors, most used source in the web (Google, Yahoo, Bing etc). It is very important to understand how search engine search results work to get your site a good placement. Web Directories are secondary source for quality targeted visitors. Web directories help us build permanent links to our site. Building links and improving our site search engine ranking is the primary prospect that we must follow, after doing this it will provide to our website the long-term proper web traffic. This is called Search Engine Optimization.Excellent way to reach people is when they are searching and surfing the web for products, services or offers relevant to our site. You can reach these people through advertising networks and search networks. These Networks display your site ads on other relevant websites and delivers searches to your site. Google Ad Words, Yahoo SM are the biggest ones around, but they are not free, you need to pay for every click (PPC). However there is a free alternative to these paid advertising networks, instead of paying for the clicks you can join the network by displaying relevant ads or search engine on your site, it’s called Free advertising network.Social media is very effective free advertising method; people are marketing themselves and building contacts. You can send in one click, information to all your Facebook friends in friend list, reach thousands of people at once. It is called social media marketing.Advertising is growing competition between websites and most successful advertisers reach the biggest goals.Search Engine OptimizationMake your site more search engine friendly to improve your site placement in search results. Basic Search Engine Optimization (SEO) starts from our site design, contents, and making ourselves clear what keywords people will use to find our service, offer or product. To find keywords we can use Google keyword tool. Choose the most used keywords related to your site. By writing your site contents; do not forget to use these keywords in the headers, text links etc, but do not overdo it. Write informative articles. Use one to two keywords in your page title and in Meta description, about ten keywords in your Meta keyword tag. All headlines must be in “headers tags” and headlines contents in “paragraph tags”. Use CSS to style your site headers and text. All images must have description in “alt tags”. It’s recommended to use one or two keywords in your filenames, example: “about_flowers.htm”. Our site should have a sitemap where we link to all our pages. Related keywords in the links are recommended. There are many different words to describe your site, use words that others would use.Building links to your site is also important. We can do this by submitting our site URL to web directories, write articles and publish them on article directories, use any other free web source to write about your site. Submitting your site to popular sites will improve your results greatly. Google uses PR (page rank) to define site popularity, based of links that refer to your website. PR is also used in Google search engine, higher rank means better placement in search results. This is one of the many reasons to build links to your site, to get higher rank.Web Site PromotionPromoting your site is a must. How to choose the right advertising program? Analyzing and tracking your advertising results is one smart way to go. You need to know the quality of your visitor; there are visitors who are interested in your site offer and there are others that are not. You need to be aware of advertising programs that are forcing people to visit websites (example: traffic exchanges), sites that are full of ads so the visitors accidentally can click on them.How to find the right visitors/audience? First important part is to ensure that your advertisements accurately represent what users will find on your site. You do not want to disappoint your visitors. Reach your audience when they are searching and surfing the web for products, services or offers relevant to your site by using advertising networks to reach people online, example advertising network.ConclusionThis article demonstrates that there are great free ways to market and advertise your site; there are free web directories and free advertising networks, social media sites, forums etc. Making your website search engine friendly is the most important part after all (SEO).

Paid Advertisements Are One of the Best Ways to Get New Customers to Your Business

Do you have a running website that offers wonderful and helpful products and services? Is your website famous and popular, with high internet traffic? No? Then check this out.One of the usual scenarios in the online world today is the birth of numerous websites that offers various products and services. However, the question among online marketers and entrepreneurs is that do they have a chance to be noticed amongst all these websites? The competition in the online arena is difficult, just like in the real world, with many competitors trying to win the consumers attention.Well, do not worry. The answer to getting the needed attention, and ultimately, the high number of website visitors and consumers is here. Let me introduce you to the world of paid advertising and advertising techniques.Do not waste time in waiting for potential visitors to find your website. Unless someone comes across your site, you will surely have a very long wait. Stop the waiting and make use of paid advertising. The answer to your online problem is the use of paid advertisements and all the benefits of advertising can offer. Paid advertising truly tries to carry your probable customers to your virtual portals and let them see your incomparable collection of products and services to gather their budding needs.For sure, there are ways in appealing fresh customers to come knocking to your virtual doors, however having paid advertisements are one of the finest ways to getting new customers and granting them right of entry to your business’ opening points. Jointly with paid advertisements comes advertising costs that are required to jumpstart the venture. It takes some capital to produce more money. You need to invest some hard cash or capital in paid advertising but make sure that in the end, profit margins and revenues are at all times intact.On the other hand, there are cost-effective measures in paid advertising that may readily go with your needs. There are widespread paid advertisements you stumble upon each day and determining its usefulness helps in a lot way. Take time to consider these most dependable and money-making paid advertisements and see what it can do to heighten your business to the peak of success.1) Utilize Search Engine Optimization – As an internet marketing strategy, SEO straight away brings in more targeted traffic into your site. Adequate incursion of targeted web traffic makes paid advertising very simple. SEO is a way of advertising your website and making it recognized to thousands or even millions of visitors in the World Wide Web.2) Create a Niche -Let somebody see off your paid advertisements to your targeted audience. Discover your strong point and be more specific in your paid advertising labors. This makes everything fall into its right place.3) Always be cost- effective – There are ground-breaking and effectual advertising techniques and at the same time cost- effective tools in advertising. You do not need to be too pretentious in your paid advertisements. As a matter of fact, the simpler paid advertisements are, the better and the most cost-effective.4) Seek out Expert Help – There are trained individuals who can appropriately carry out paid advertising without effort. It takes off the burden. In addition, their experience warrants your online success. Offline Ads – Effective offline ads are also available that can be useful in the execution of advertising techniques. Magazines, classified ads and other publications offer low-priced rates yet still give a much wider scope.